首页 > >
Feature: Swiss absinthe brand knocks on door of Chinese market via CIIE******
GENEVA, Nov. 2 (Xinhua) -- By participating for the first time in the China International Import Expo (CIIE), Swiss absinthe brand Kubler pinned hopes on the gigantic Chinese market.。
Yves Kubler, owner of Swiss absinthe "Kubler" and heir of the family distillery, told Xinhua during a recent interview that the brand would like to explore the Chinese market and understand the preferences of Chinese drinkers.。
Kubler Absinthe was first produced in 1863 in the Val-de-Travers region of Switzerland, also known as the "birthplace of absinthe."
Kubler visited Shanghai three years ago, with an "excellent" impression of the modern city, making him realize that China is a market with great potential for absinthe.。
Kubler tried to promote absinthe independently in China but barely made any progress. But at the CIIE, Kubler Absinthe will be presented together with other well-known Swiss products, which will help impress Chinese entrepreneurs and consumers, and "break fresh ground," he explained.。
Absinthe is an anise-flavored spirit derived from several plants, including the flowers and leaves of Artemisia absinthium, together with green anise, sweet fennel, and other medicinal and culinary herbs. It is commonly referred to in historical literature as "the green fairy," and is normally diluted with ice water before being consumed.。
Absinthe originated in the canton of Neuchatel in Switzerland in the late 18th century. It rose to great popularity as an alcoholic drink in the late 19th and early 20th century in Europe and America.。
Ernest Hemingway, Charles Baudelaire, Vincent van Gogh, and many other writers and artists are said to have been fans of absinthe.。
"Drinking absinthe is not simply drinking, but to get a taste of that period of history," said Kubler, voicing his hope of introducing to Chinese drinkers the culture and tradition related to absinthe.。
During the interview, Kubler showed a way to drink absinthe: pour some absinthe in a glass, lay a special spoon with holes on top of the glass, put a sugar cube on the spoon, and pour ice water slowly on the cube until it dissolves, stir well and then the drink is ready.。
"Drinking absinthe can be ceremonial," he said.。
Kubler has high expectations for his first CIIE experience, hoping to open the Chinese market through the trade fair.。
"Maybe China will become our biggest export market in the future," he added. Enditem。
Domestic suspense film "Door Lock" leads Chinese box office******
BEIJING, Nov. 20 (Xinhua) -- Domestic suspense film "Door Lock" grabbed the top spot on the Chinese mainland box office chart on its first day of screening Friday, data from the China Movie Data Information Network showed Saturday.。
The film, which narrates the horrible experience of a single woman living alone in the big city, raked in nearly 39.93 million yuan (6.26 million U.S. dollars) on Friday.。
It was followed by "Be Somebody," a domestic comedy-suspense film that follows a group of frustrated filmmakers who gather to plan on a new film about a notorious criminal case. The film netted over 28.85 million yuan on its ninth day of screening.。
War film "Railway Heroes" ranked third with a daily revenue of 17.33 million yuan on its debut. Enditem。
Teenager Wei rebounds to win uneven bars as China adds two more golds at gymnastics worlds******
KITAKYUSHU, Japan, Oct. 23 (Xinhua) -- Wei Xiaoyuan bounced back from a fall in the women's individual all-around final to win the uneven bars as China added two gold medals at the World Artistic Gymnastics Championships here on Saturday.
The 17-year-old Wei, competing in her first major international event, was the first to perform, scoring 14.733 points in a routine with a difficulty reaching 6.5.
It was China's second title following Zhang Boheng's stunning victory over Olympic champion Hashimoto Daiki in the men's individual all-around final on Friday.
As the newly-crowned Chinese National Games all-around champion, Wei fell off the bar two days ago and had to settle for the sixth.
"I am very excited," she said. "In the all-around final, I was a little nervous. But today I just felt like a training session."
"Paris is my target now," she said.
Her teammate Luo Rui took the bronze after scoring an identical 14.633 points with Brazil's Rebecca Andrade, who finished second thanks to lower degrees of difficulty.
Andrade earlier has added the vault gold to her Olympic title in her favorite discipline.
China's Lan Xingyu dominated the rings final with 15.200 points. Italy's Marco Lodadio took the silver and his compatriot Salvatore Maresca shared the bronze with Grigorii Klimentev of Russian Gymnastics Federation.
"It is a new start of my career," said Lan, who attended the Doha worlds three years ago as a reserve member of the winning Chinese team. He won a gold medal without performing.
"I will work harder for the Paris Olympic Games," he said. "Hopefully I can win honor for my country."
China was also expected to bring home the pommel horse gold but Weng Hao, who topped the qualification with 15.600 points, made two costly errors. He finished second behind Stephen Nedoroscik of the United States. Enditem